Activations that earn their square footage
Brand activation · Edinburgh · UK
Brand activation and experiential design for drinks events, product launches and festival presence — designed for impact and commercial return.
Designed around throughput, photography, brand — not Instagram moments alone.
About brand activation
If you're creating a brand activation, you have one job: be memorable.
Whether it's a drinks event, a product launch, a festival presence or an immersive brand experience, the design has to cut through the noise and give people something to talk about, photograph and share. Rough designs brand activations that deliver impact and commercial return — not just Instagram moments.
Drinks events
Drinks events and brand activations for spirits, beer and beverage brands are a core part of what we do. The challenge is translating a brand that usually lives on a label into a three-dimensional space that people walk through, interact with and remember.
- Brand guidelines translated into spatial design, materials, lighting and atmosphere — without relying on logo placement
- Bar and service environments that handle throughput (thirsty crowds don't queue patiently)
- Designing for photography (every guest is a content creator)
- Coordinating fabricators, AV, lighting technicians and event teams
- On-site presence through install and live operation
Pop-ups and temporary spaces
The best brand activation design is built for reality, not just the render.
- Installable quickly (often overnight)
- Visually arresting from a distance
- Capacity management designed in from the start
- Modular packdown — reduces build and strike costs for recurring activations
For brands running multiple activations across the year, we develop modular experiential design systems that adapt to different venues and events while maintaining brand consistency. The framework is fixed; the expression changes.
Strathclyde · Student Union · Glasgow
Lost Close · Brand Activation
Brand activation Scotland & UK
Based in Edinburgh, we design brand activations across Glasgow, Scotland and the UK. Scotland's events calendar — Edinburgh Festival, whisky festivals, food and drink events, brand launches — creates consistent demand for well-designed experiential spaces.
As a brand activation designer based in Edinburgh, we know the local venues, the fabricators and the event infrastructure. For brand activation Glasgow projects or experiential design Scotland briefs further afield, we bring the same approach — we're used to working on compressed timelines in unfamiliar venues.
We work direct-to-brand and as an experiential design partner for agencies. Whether you need a brand activation designer for a single event or an ongoing experiential design relationship, the process is the same — Understand, Concept, Design, Deliver. Read more about how we work →
Frequently asked questions about brand activation
The questions brand teams and agencies ask before briefing.
How fast can you turn around a brand activation?
Depends on scope, but we're built for pace — compressed timelines are core to brand activation design. We've delivered experiential design projects from brief to install in as little as four weeks. Most brand activations run on 6–12 week timelines.
Do you work with agencies or direct-to-brand?
Both. We work as an experiential designer and delivery partner for agencies, or directly with brand teams. The process is the same either way — we bring commercial interior design thinking to experiential spaces.
Can you handle fabrication and install coordination?
Yes. We design to what can be built, then stay involved through fabrication and on-site install. Brand activation design that exists only in a render is worthless — we don't hand over a drawing pack and disappear.
What does brand activation design cost?
It varies with scope, scale and materials. A focused pop-up might be £30–50k all in. A major brand experience space could be £150k+. For recurring activations, modular experiential design systems can reduce per-event costs significantly. We'll give you a realistic range early.
Do you work on recurring brand activations?
Yes. For brands running multiple activations, we develop modular brand activation design systems that adapt to different venues while maintaining consistency, reducing design and build costs for each iteration.
Start a project
Briefing an activation? Let's talk.
We respond within one working day.